In this episode of Born to Disrupt, Tashfin Shafique, CEO & Co-founder EMERGEiQ, joins the hosts to explore how businesses can move beyond the hype of artificial intelligence and focus on real-world application. From building strong data foundations to embracing ethical AI and human-centred design, the conversation covers practical strategies for delivering measurable impact. Tashfin shares insights from financial services, private equity, and public safety, highlighting how AI can drive efficiency, unlock new value, and support socially responsible innovation.